𝗪𝗵𝘆 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗴𝗲𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘄𝗿𝗼𝗻𝗴 (𝗦𝗘𝗢 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲) Over the past year, I’ve had the same conversation with multiple founders. “We’re publishing blogs consistently. We’re investing in SEO. But traffic isn’t converting.” On the surface, this sounds like an SEO problem. In reality, it’s a content strategy problem. From an SEO perspective, here’s where many founders get content wrong: 𝟭. 𝗧𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗹𝗶𝗸𝗲 𝗮 𝘃𝗼𝗹𝘂𝗺𝗲 𝗴𝗮𝗺𝗲  • More blogs do not equal better rankings.  • Search engines reward clarity and depth, not noise. 𝟮. 𝗦𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗶𝗻𝘁𝗲𝗻𝘁  • Ranking for a term means little if the content doesn’t solve the searcher’s problem.  • SEO today is about relevance, not just visibility. 𝟯. 𝗖𝗵𝗮𝘀𝗶𝗻𝗴 𝘁𝗿𝗲𝗻𝗱𝘀 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗼𝗽𝗶𝗰𝗮𝗹 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆  • Random blog ideas may drive short-term traffic.  • Consistent coverage of one problem space builds long-term trust with search engines. 𝟰. 𝗗𝗶𝘀𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗼𝗮𝗹𝘀  • Content should guide readers toward a decision.  • Awareness without direction leads to wasted traffic. The founders who get content right think differently. They treat content as a long-term asset, not a marketing task. They ask one simple question: “What problem do we want to be known for solving?” As a content writer, this is where I create the most impact—aligning SEO strategy with human intent and business outcomes. What’s the biggest content or SEO mistake you’ve seen founders make? Drop your perspective in the comments or tag someone who should read this. #ThoughtLeadership #SEO #ContentStrategy #ContentWriter #ContentMarketing #FounderInsights #StartupMarketing #SEOStrategy #DigitalMarketing #B2BContent #MarketingInsights