𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗧𝗵𝗮𝘁 𝗚𝗲𝘁𝘀 𝗩𝗶𝗲𝘄𝘀 𝘃𝘀. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗧𝗵𝗮𝘁 𝗚𝗲𝘁𝘀 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 In the content world, views are often the loudest metric—but they’re rarely the most meaningful. As a content writer, I’ve learned that the posts designed to go viral aren’t always the ones that drive revenue. And the brands that win aren’t the ones chasing trends; they’re the ones building trust. Viral content entertains. Client-converting content educates, clarifies, and positions you as the most credible option. Here’s the real difference: • Viral content is built for reach • Client-focused content is built for relevance • Viral content looks outward • Client-focused content looks inward—toward your buyer’s needs When I create content for clients, I don’t ask, “How do we get more views?” I ask, “What does your ideal buyer need to understand, believe, or overcome before they act?” Content that gets clients speaks directly to: • Their pain points • Their goals • Their buying triggers • Their objections • Their decision-making process It doesn’t try to impress everyone. It resonates deeply with the right someone. If you’re a founder, coach, or creator trying to attract better clients, don’t chase visibility—chase clarity. Your audience doesn’t need more content. They need the right message, delivered consistently, with strategic intent. I’d love to hear your take: What type of content brings you the most qualified clients—educational, storytelling, case studies, or something else? Share your thoughts below and let’s open the discussion. #ContentStrategy #Copywriting #ContentMarketing #LinkedInContent #PersonalBranding #B2BMarketing #WritingCommunity #ThoughtLeadership